Lager sales are falling as hip, cool and trendy Britons refine their tastes, market analysts Mintel confirm today. Since 2005 lager sales have fallen by five per cent, whereas sales of rose wine are up 188 per cent on two years ago.
According to Mintel and fellow prognosticators, beer with continue to fall out of favour with the Great British public as young working women see wine as more sophisticated.
Yuck. I can't think of a less tantalising tipple. Many people have a particular poison that, to them, is just that (everyone remembers when Johnny - or someone like him - challenged his mates to a Raiders style tequila contest and ended up being copiously sick, he hasn't touched the stuff since...). Mine happens to be rose wine. I was 17 and stupid, staying round a friend's for the night when we found the stash of wine her parents brought back from Spain. After polishing off three bottles between us we stayed up all night setting the world to rights (as only teenagers can) got about four hours sleep and woke up with well earned hangovers and carpeted mouths (have I mentioned my carpet gnome theory...? He works while you are sleeping...). Now even a whiff of rose makes me pale, can't stand it.
I would do anything for a drink, to paraphrase Meatloaf, but I won't do that. Give me a nice glass of Merlot or an IPA any day.
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Red wine or Guinness for me...
My drink of death is Whisky, eeuuuggghhh
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