Thursday, 9 August 2007

101 things to do with trees

What comes into your mind when you think Tory? Scarily, the first thing I think of is the Spitting Image puppet of Margaret Thatcher...It traumatised me as a child....Closely followed by Mr Cameron's vaguely smiling mug (Brand Dave has done a pretty good job of fixing him in the middle class consciousness, at least).

I think blue, I think of miners and philanderers and all these historical images of Conservative highs and lows flash behind my eyes. I don't, however, think of the new Tory logo, a "bunch of broccoli" as Lord Tebbit put it. Before reading about it in today's DT I'd forgotten what the logo actually looked like (thinking instead of the traditional flaming torch).

The environmental symbol/kiddie's doodle has changed with the seasons, turning gold in autumn and bearing blossom in spring and now it's gone blue. Earlier in the week the Tory tree was unveiled in it's new sky blue guise and rumours are now rife that the move was made to woo hardliners back into the fold.

What a load of speculative rubbish...As if embittered Tories give a monkeys what the party logo looks like (they're too busy off in a dark corner somewhere, plotting Dave's ultimate humiliation). The Conservative marketing team were just bored/pissed over lunch and thought this version looked pretty. I actually think the sunlight and sky background is quite pleasant and has instant appeal (viz, look at that clear blue sky, I wish I was jumping). I doubt they had skydivers in mind when they chose it though. No doubt it'll serve as a springboard for criticism however, "Dave's got his head in the clouds" etc...A change may well be as good as a rest but come on chaps, you need to regain some initiative not break out the crayons.

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